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OUR BRAND TAKES UP THE CODES AND AESTHETICS OF AFRO - EUROPEAN CLOTHING, HIGHLIGHTING THE CULTURAL HERITAGE OF THE FAMILY WE GREW UP WITH . THE BRAND TAKES UP THE ARCHETYPES SPECIFIC TO OUR TWO CULTURES .

THE CREATIVE PROCESS INVOLVES VISUALIZING SILHOUETTES, USING 3D MOCKUPS AND MOLDING TO SHAPE A WARDROBE . THE DESIGNER PLAYS ON THE RETRANSCRIPTIONS OF ARABIC SCRIPT TO CREATE HIS DESIGNS .

WE TAKES THE CODES OF SOME ITEMS FROM AFRICAN AND EUROPEAN WARDROBE TO COMBINE THEM AND CREATE TAREET'S UNIVERSE .

RECREATES THE ABIDED RULES AND BRINGS FURTHER THE CRUCIAL IMPORTANCE OF THE ARTISANAL SIDE OF THE INDUSTRY .

EACH PICES IS PRODUCED BY STYLING, PUT OLD GARMENT, RE - CUT, RE - SEW TO FIND ANOTHER SHAPE, MOSTLY END OF ROLLS GARMENTS WAS USE FOR CREATE THE PIECES .